Coffee Scandal!

A new Alterra Coffee location has opened at 68th and Wells. Note the sign in the lower left corner, now being replaced with new signage. Yes, Alterra is changing its name to Colectivo Coffee, but it isn’t the revealing of their new commie blend that I find particularly scandalous.

It is their beating up on the little guy. Note the lower left corner of this photo. See the little shop ‘La Tarte’, co-named ‘Little Perk’? Yes, Alterra Coffee has given up their name for money (we could all use some extra money right now) and shown disregard for the little man, or in this case little woman.

I spoke with the attractive good-hearted service professional at ‘La Tarte’ who said, with a tone of trepidation, that they are actually doing a bit better since the Alterra, transitioning to Colectivo, location opened. It is a busy intersection for its size and more people are stopping  because of the flashy sprawl of Alterra and appreciating the surrounding stores.

‘La Torte’, one of two bakeries that serve coffee in this tiny business district, is a high end bakery, all goods baked fresh onsite, than a coffee shop. They serve a local Valentine Coffee, having switched from Alterra several years ago. …Hmmmm. Alterra serves an industrialized, delivered daily line of fine bakery. A clear step down from the quality across the street I would say. I wouldn’t be surprised if you bought your coffee at the Alterra and your bakery from across the street, taking advantage of colectivo’s vast seating amenities the Alterra, or Colectivo staff would turn a blind eye. …Scandalous! Or just try some Valentine Coffee.

So check out a vibrant old style vibrant commercial block when you have the time. And check out the MTB gravity park, The Rock in Franklin. Tonight is a Wednesday night time trial operated by Metro Mountain Bikers. Saturday they are opening their first BMX track, and of course Sunday is the Alterra Coffee Bean Classic. I am planning to be there with my camera. If you like a good hike and admiring athletic competition you can get a good idea of the sport. Not as spectator friendly as Sunburst but some good views if your willing to search for them.

I finally made it to the Metro Mountain Biker’s monthly meeting. Plenty to write about over the next couple of weeks. The Tuesday Night Ride on August 20th will be at the Alpha Trail. It will include a grill and chill, bring your own meat. It seems The Rock is only the first and that gravity parks will be opening all over the surrounding Milwaukee area.

Now for the $24 question; see link in sidebar for rules. In what establishment have I worked that claimed the World’s Best Coffee?